The Performance Measurement Group: Managing Through the Lifecycle Survey

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	Product Development: Managing Through the Lifecycle PRTM and PMG are pleased to offer you an opportunity to participate in a free product lifecycle management survey being conducted in conjunction with the Management Roundtable & PDMA conference "Driving Lifecycle Profits from Launch to Renewal," to be held June 16–18 in Chicago. An executive briefing with key findings and analysis will be provided to all survey participants and to the attendees of this conference in June 2003. What does the survey address? This survey will provide meaningful and groundbreaking insights into the practices leading companies are adopting and the challenges they are facing as they strive to maximize the profitability of their products through effective lifecycle management. The survey will answer some of the following questions: What are the major reasons for deploying a lifecycle management process? How are companies managing their lifecycle management functions? What are the benefits they are seeing? What are the challenges? Who should complete survey? Managers and directors in product development, marketing management, and operational management responsible for monitoring and managing product performance over its lifecycle. How long will it take? Survey questions are primarily qualitative, and for someone knowledgeable about the product development practices in your company, the answers should not require research. (If you do not feel that you have the background required to answer the questions, please forward the survey to a more appropriate respondent.) We estimate that the survey will take approximately 10–15 minutes to complete. Questions are organized in four categories: Company Demographics Definitions and Practice Assessment Platform Strategy and Roadmapping Lifecycle Management Issues Is the survey confidential? All individual responses will be held confidential. No company-specific performance data will ever be divulged, and only aggregate results are reported. The survey is administered by PRTM's benchmarking subsidiary, The Performance Measurement Group (PMG), which uses technologies that provide the highest protection against unauthorized access to your data exchanged across the Internet. PMG uses VeriSign's 128-bit Encryption Secure Socket Layer (SSL), the latest and highest level of Internet encryption technology that is publicly available. This is the same standard that web-based companies routinely use when requesting credit card numbers and other sensitive materials over the Internet. Thank you for your interest and participation		Deadline: May 30, 2003