Competition from at home and abroad is forcing many companies to globalize new product development in order to better serve markets and achieve efficiency. Little is known about the current trends, drivers, barriers, management practices or the impacts of offshoring NPD on company performance. How much offshoring is occurring, in which industries and where geographically? Are the primary motivations for offshoring, such as reducing costs, reaching new markets and accessing talent matched by actual costs savings, sales in new markets and talented design teams? Is the differential performance among companies related to different management practices that companies use in offshoring?
A new study by the PDMA Foundation will address such questions through a web-based survey of PDMA members. Respondents will be asked to share their company’s experience with offshoring NPD in a structured questionnaire designed to develop useful benchmarks for various industries.
The Foundation is working with researchers at the University of California to conduct a new survey that extends its earlier 2004 survey of global trends in new product development. Unlike the earlier survey, which examined multiple aspects of NPD, this survey focuses on global sourcing.
The purpose is to identify trends, best practices and impacts on company performance associated with the globalization of new product development (NPD). The research is supported by a grant from the U.S. National Science Foundation. The questionnaire has been developed with participation and feedback from PDMA members. It is being sponsored by the PDMA Foundation and hosted on The Performance Measurement Group web site.
Benefits of participation
The results will provide valuable insights regarding...
- Trends in the global sourcing of new product development by industry, company size and for all companies.
- Impacts of global sourcing on costs, flexibility, time to market and other performance factors.
- Management practices associated with superior company performance.
Survey participants will receive a copy of the project summary report.
The survey is currently limited to U.S. companies, but it is expected that the survey will be extended to companies in other countries in the future.
It is suggested that you print the survey first and collect your answers to the questions, as there is not a save function for your responses. All answers must be entered in one online session.
Click here to print or begin the survey
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